Privacy Policy

Effective Date: 01 August, 2021.

Matrix Exponential (“us”, “we”, or “our”) operates the website located at https://matrixexponential.com (hereinafter referred to as the “Service”).

This Privacy Policy informs you about our policies regarding the collection, use, disclosure, and protection of personal data when you access or use our Service, as well as the rights and choices you have concerning that data.

By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy. Please read this document carefully before using our website or providing any personal information.

 

Definitions

Service

The Service refers to the Matrix Exponential website located at https://matrixexponential.com, operated by Matrix Exponential.

Personal Data

Personal Data” means any information relating to a living individual who can be identified directly or indirectly from such data, or in combination with other available information.

Usage Data

Usage Data” refers to data collected automatically during or as a result of your use of the Service. This may include technical details such as your device type, IP address, browser type, pages visited, duration of visits, and other diagnostic or usage-related data.

Cookies

Cookies” are small text files stored on your device (computer or mobile device) that contain data used to identify your browser or device and retain preferences or settings related to your use of the Service.

Data Controller

A “Data Controller” is a natural or legal person who determines the purposes and means of processing personal data. For this Privacy Policy, Matrix Exponential acts as the Data Controller of your Personal Data.

Data Processor (or Service Provider)

A “Data Processor” or “Service Provider” is any natural or legal person who processes data on behalf of the Data Controller. We may engage third-party service providers to assist us in processing your data more efficiently.

Data Subject (or User)

A “Data Subject” is any living individual who uses our Service and to whom the Personal Data relates.

 

Information Collection and Use

We collect various types of information for different purposes aimed at delivering, maintaining, and improving our Service, as well as enhancing your user experience.

Types of Data Collected

Personal Data

While using our Service, we may request certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Such information may include, but is not limited to:

  • Email address
  • Full name (first and last name)
  • Phone number
  • Physical address (street address, city, state, province, ZIP/Postal code)
  • Cookies and Usage Data

We may use your Personal Data to communicate with you via newsletters, marketing materials, promotional offers, and other relevant updates. You may opt out of receiving such communications by clicking the unsubscribe link included in any email we send.

Usage Data

We also collect information about how the Service is accessed and used (“Usage Data”), which may include:

  • Your computer’s Internet Protocol (IP) address
  • Browser type and version
  • Pages visited on our website
  • Time and date of visit
  • Duration spent on each page
  • Unique device identifiers
  • Other diagnostic or analytical data
Tracking Technologies (Cookies and Similar Tools)

We use cookies and similar tracking technologies to monitor activity within our Service and store specific information. These tools help us improve the functionality, performance, and security of the Service.

Examples of cookies we use:

  • Session Cookies: Essential for operating our Service and enabling core functions.
  • Preference Cookies: Used to remember your preferences and settings.
  • Security Cookies: Used to enhance the security of our Service and prevent fraudulent activities.

You may configure your browser to refuse all cookies or receive notifications when cookies are sent. However, please note that refusing cookies may limit your ability to access or use certain features of the Service.

 

Use of Data

Matrix Exponential uses the collected data for the following purposes:

  • To provide, operate, maintain, and improve our Service
  • To notify users of changes or updates to the Service
  • To enable participation in interactive features of the Service
  • To offer customer support and respond to inquiries
  • To analyze trends and gather insights to improve user experience
  • To monitor and analyze usage patterns
  • To detect, prevent, and resolve technical issues
  • To deliver news, special offers, and general information about our goods, services, or events that may be of interest to you — unless you have opted out of such communications

 

Legal Basis for Processing Personal Data (GDPR Compliance)

If you are a resident of the European Economic Area (EEA), the legal basis for processing your Personal Data depends on the nature of the data and the context in which it is processed. We process your data where:

  • It is necessary to perform a contract with you
  • You have provided your consent
  • The processing is in our legitimate interests and does not override your rights
  • It is required to comply with applicable laws

 

Retention of Data

Matrix Exponential retains your Personal Data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. We also retain Usage Data for internal analysis. While typically retained for shorter periods, such data may be kept longer if needed to enhance security, improve functionality, or comply with legal obligations.

 

Disclosure of Data

Business Transactions

In the event of a merger, acquisition, asset sale, or similar transaction, your Personal Data may be transferred. We will notify you in advance of such a transfer and inform you of the new privacy policy governing your data.

Law Enforcement and Legal Obligations

We may disclose your Personal Data if required by law or upon valid requests from public authorities (e.g., courts or government agencies). We may also disclose data to:

  • Comply with legal obligations
  • Protect and defend our rights or property
  • Investigate potential misconduct
  • Ensure the safety of users or the public
  • Avoid legal liability

 

Security of Data

We prioritize the security of your Personal Data and implement commercially reasonable measures to protect it. However, no method of transmission over the internet or electronic storage is completely secure. Therefore, while we strive to protect your information, we cannot guarantee absolute security.

 

Your Data Protection Rights (GDPR – EEA Residents)

If you are a resident of the European Economic Area (EEA), you have the following rights regarding your Personal Data:

  • Right to Access: You may request a copy of the information we hold about you.
  • Right to Rectification: You may request correction of inaccurate or incomplete data.
  • Right to Erasure (Right to be Forgotten): You may request deletion of your data under certain conditions.
  • Right to Restriction of Processing: You may request limited processing of your data.
  • Right to Object: You may object to our processing of your data.
  • Right to Data Portability: You may request your data in a structured, machine-readable format.
  • Right to Withdraw Consent: You may withdraw consent previously given for processing your data.

Before responding to such requests, we may require verification of your identity. You also have the right to lodge a complaint with a Data Protection Authority in your jurisdiction.

 

Service Providers

We may employ third-party companies or individuals to facilitate the operation of our Service, provide analytics, manage marketing campaigns, or assist in business development efforts. These third parties have access to your Personal Data solely for the purpose of performing their assigned tasks and are obligated not to disclose or use the data for any other purpose.

Analytics

We use Google Analytics to monitor and analyze the use of our Service. Google may use the collected data for advertising purposes. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

For more information on Google’s privacy practices, please visit: Google Privacy Policy.

Marketing Automation

We use third-party platforms like Newfangled and Act-On Software to automate marketing actions based on user interactions. These tools track:

  • Form submissions
  • Web sessions and page visits
  • Content downloads
  • Email engagement metrics (open rates, click-through rates)

You may opt out of these services by refusing cookies or contacting us directly at contact@matrixexponential.com or writing to the address mentioned below.

Act-On complies with the EU-U.S. Privacy Shield Framework. Learn more here: Act-On Privacy Policy

 

Links to Other Sites

Our Service may contain links to third-party websites. We are not responsible for the content, privacy policies, or practices of any third-party sites. We encourage you to review the privacy policies of any external websites you visit.

 

Children’s Privacy

Our Service is not intended for individuals under the age of 18 (“Children”). We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately. We will remove such data from our systems upon confirmation.

 

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any updates will be posted on this page with an updated effective date. We may notify you of significant changes via email or through a prominent notice on our website prior to the change becoming effective. We recommend reviewing this Privacy Policy regularly to stay informed about how we protect your data.

 

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: contact@matrixexponential.com

Mail:

Matrix Exponential
136 Cedar Ridge Ter
Glastonbury, CT 06033
United States
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